Booking.com Goes Live on TripAdvisor Instant Booking With Pervasive Branding
Skift Take
As this TripAdvisor-Priceline Group partnership takes off, observe it closely because it signals a new stage in earnest in travel bookings -- the real emergence of third-party sites such as TripAdvisor and perhaps Google at some juncture that were primarily media sites as real forces in travel transactions.
After coming to terms in what is a landmark deal for TripAdvisor, Booking.com has gone live in TripAdvisor Instant Booking -- in force [see screenshots below].
For example, in the first 23 listings Skift examined for a December 16 stay in New York City, more than half of the listings -- 12, to be precise -- had Booking.com as TripAdvisor's booking partner on the TripAdvisor site.
Booking.com handled the bookings on TripAdvisor for hotel chains that have not agreed to participate in TripAdvisor Instant Booking or haven't implemented it yet in the case of Wyndham. These holdout brands include Candlewood Suites (InterContinental Hotels Group), Homewood Suites (Hilton Worldwide), Staybridge Suites (IHG), Pod 51, the Lex NYC, Four Points by Sheraton (Starwood), Wyndham New Yorker, Archer Hotel, Doubletree (Hilton), Element (Starwood), French Quarter Guest Apartments, and Holiday Inn (IHG).
For the most part, brands or properties that have partnered with TripAdvisor Instant Booking, including Marriott, Ascend, Row NYC, Sanctuary, Citizen M, Library, Bryant Park, and New Yorker hotels handled the other 11 bookings for themselves on the TripAdvisor site.
There are several takeaways from the ongoing Booking.com implementation in TripAdvisor Instant Booking and
