Jetsetter Outsources Hotel Flash Sales to Secret Escapes
Skift Take
Jetsetter still sees value in flash sales but it is such a small part of parent company TripAdvisor's overall business that it saw value in farming out that part of the business to Secret Escapes, which focuses on flash sales 24/7.
U.S.-based Jetsetter, which TripAdvisor acquired from Gilt Groupe in 2013, agreed to outsource its flash sales to a competitor, the UK's Secret Escapes.
In what Secret Escapes calls a "strategic partnership," Secret Escapes will now handle Jetsetter's "flash sales" business, including sales accounts, bookings, and customer service, and will share revenue with Jetsetter.
Update: A spokesperson for Jetsetter said the partnership means it will downsize the team by 28 employees, about one-third of staff, and provided the following statement.
"With our new strategy, Jetsetter will reduce the size of its team, a total of 28 team members, mainly across our supply and member services. It’s important to note that this decision is not a reflection on the individuals or their perfor
