New Skift Trends Report: The State of Mobile Booking 2016


Skift Take

An in-depth look at the trends that are driving booking via smartphones and tablets, the challenges holding the market back, and strategies for businesses in the travel and hospitality industries.
Today we are launching the latest report in our Skift Trends Reports service, The State of Mobile Booking 2016. Mobile booking hasn't taken hold of the mainstream yet, but it's a fast-growing segment that some hoteliers believe will soon be a primary source of revenues. Since more and more consumers are toting their smartphones with them wherever