Commune Hotels Introduces Personalized Guest Communication Service

As a growing number of hotels employ technological strategies to put more power into the hands of the guests, boutique hospitality company Commune Hotels + Resorts recently introduced a personalized guest communication service, advancing the unique experience available for those staying with Commune properties. "Communication patterns are changing across society; just look at how SMS eclipsed voice communication. And start-ups such as Uber are setting a precedent for on-demand communication. Where consumers spend their time has changed; it’s now SMS, messaging apps, and email. By extending our service into these channels, we’re bringing a boutique hospitality experience to today’s consumer in a way they prefer to communicate," says Niki Leondakis, CEO, Commune Hotels + Resorts. Powered by travel technology company CheckMate, the tool is a multichannel mobile communication service that enables guests and hotels to communicate through text messaging or email, and does not require an app download. “One of the most important aspects of what we do is customizing how guests use our hotels based on their individual preferences and needs, and we were after a tool that would help us do that and would help us create a unique experiences for guests on an individual basis,” Leondakis says. Though major hotel companies like Hilton use an app to communicate with their guests, Leondakis says there is research surrounding th