The Science and Art of Online Reviews at Skift Forum
Skift Take
Professor Vasquez' insights were 'good' and we have no need to add a 'but' to that assessment.
Camilla Vasquez, discourse analyst and sociolinguist at the University of South Florida, spoke at the Skift Global Forum October 14.
Vasquez, who blogs about online reviews, authored "The Discourse of Online Consumer Reviews" (Bloomsbury, 2014), the first book-length study of online review language.
Vasquez addressed the topic, "Loudsourcing: The Inside World of Online Reviews." Here are six things we learned:
The w
