Founder of Travel Noire On the Growing Community of Black Travelers
Skift Take
People of color are 38% more likely to make a purchase if advertisements are reflective of them, so that should be a wake-up call to travel companies worldwide.
Zim Ugochukwu, founder of Travel Noire, spoke yesterday at the Skift Global Forum.
When she was a young girl in grade school, Ugochukwu and her mother traveled cross country on a road trip to Rochester, MN to escape an abusive home life. She grew up in the Midwest always feeling different because of her Nigerian-American descent, but over the years she say
