First read is on us.

Subscribe today to keep up with the latest travel industry news.

Free Skift Report: Airlines and Direct-Channel Booking: Cutting Out the Middleman


Today we are launching the FREE Skift trend report, Airlines and Direct-Channel Booking: Cutting Out the Middleman, brought to you in partnership with Everymundo!
Download the Report, Free!

As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this position paper, we consider how performance marketing, search-engine optimization, and renewed attention to content can drive direct-channel conversions — sparing airlines steep third-party commissions and fees while growing loyalty and market share among new and existing segments of their consumer base.

The report examines:

  • Winning direct-channel customers
  • The impact of competitor/partner relationships
  • Where flight searches begins, and their results.

Sponsored by:

EM-logo-hd

Get a peek below, and download the full report here, free!
Download the Report, Free!


Preview the report:

Up Next

Business Travel

The State of Corporate Travel and Expense 2025

A new report explores how for travel and finance managers are targeting enhanced ROI, new opportunities, greater efficiencies, time and money savings, and better experiences for employees with innovative travel and expense management solutions.
Sponsored
Online Travel

Despegar to Be Acquired by Prosus for $1.7 Billion

Years ago, it appeared as though Expedia Group would be a likely buyer of Despegar since Expedia had taken a significant minority stake in the company. But Expedia backed away, and now Prosus is claiming the prize.