6 Digital Trends We're Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Skift now has a weekly roundup for digital travel marketing: The Week in Digital Travel Marketing: Facebook Booking, Ad Blocking and More

>>Being personal is no easy task: Travel and Hospitality Personalization Is Not a Destination, It’s a Journey

>>The sixth-most-funded campaign in Kickstarter's history: Smart Travel Jacket Raises $9.2 Million In Kickstarter Campaign

>>Developments at OpenTable have been almost as quiet: Priceline Acquires Australian Restaurant Reservations Platform AS Digital

>>Here are the travel brands we think are winning on social media: Announcing: The Winners of Skifties 2015 Social Media Awards for Travel Brands

>>The very top end of the hospitality food chain has led the push toward respectable online travel content on hotel websites: St. Regis Hotels Invests in Long-Form Editorial for Its Digital Travel Magazine