After at least three years of being featured on an anti-porn group’s “Dirty Dozen” list, Hilton  Worldwide has agreed to begin phasing out adult entertainment at all of its properties worldwide subject to contractual obligations, according to published reports.

While racy movies on in-room TVs used to be a significant revenue driver for hotels, their importance has tumbled as guests increasingly tune out their TVs and stream moves on their laptops and other mobile devices.

In a statement given to Travel Pulse and others, Hilton Worldwide said many of its properties had already eliminated adult entertainment as a TV viewing option but it will prohibit their airing in the future as part of its brand standards.

“We are making immediate changes to our global brand standards to eliminate adult video-on-demand entertainment in all our hotels worldwide,” Hilton Worldwide stated. “While the vast majority of our properties already do not offer this content today, this content will be phased out of all other hotels subject to the terms of their contracts.

“We believe in offering our guests a high degree of choice and control during their stays with us, including Wi-Fi on personal devices. However, we have listened carefully to our customers and have determined that adult video-on-demand entertainment is not in keeping with our company’s vision and goals moving forward.”

The chain’s dozen brands, which it says covers “every lifestyle and occasion,” run the gamut from Hilton and Waldorf Astoria to Curio and Embassy Suites.

Hilton Worldwide has been the only hotel chain on the National Center on Sexual Exploitation’s “Dirty Dozen” list over the last few years. Marriott International eliminated porn as an in-room viewing option several years ago.

DIRECTV, which bills itself as “your choice for the best adult entertainment,” has a preferred relationship with Hilton Worldwide.

Photo Credit: Adult entertainment flicks will soon no longer be an in-room TV option at Hilton Worldwide properties globally. Pictured is a guest room at its Curio brand's Sam Houston property in Houston, Texas. Hilton Worldwide