2015 › July

From the mobile-first milieu to the evolving concepts of search and commerce, attribution and product-level innovation, avenues to reach travelers via search marketing are moving toward a future that brands can’t afford to bypass or ignore.

There's really no broad stroke definition for what an authentic travel experience is. It means different things in different places and travel brands need to consider what their definition is to avoid generalizing.

For those already wealthy, loyalty isn't about points. It's about feeling special.

You would think with all the fees and the lower taxes the airlines are paying in the U.S. that they wouldn't have to spend their time colluding on prices.

Brand values, look and feel have a place on social media and the success of this translations hinges on how well the brand itself picks, grooms and empowers their team.

American and European tours looked so grand back then.

Let us hope that American Air learned the lessons that United should have learned during its merger with Continental

Over the long term, the new limited rate-parity rules in Europe could help hotels generate more bookings from their own direct channels, including over the phone. However, don't write off the online travel agencies just yet. They still hold a lot of the cards.

With the advanced biometric and baggage scanning technologies available, someone should look into fully automating the security screening process. It could prove more reliable than some of today’s people-based systems. We’re thinking of you, TSA.

For Google, the new program means it has the potential to become even more of a central hub for the travel industry as it can offer hotel-booking functionality to its massive base of users on desktop and mobile, in search and maps. Just wait until Google integrates flights and hotels. That's coming too.