Latest News

Hilton's approach to reaching 1,000 EMEA hotels demonstrates a strategy of brand diversification and regional market adaptation.

Instead of just watching glaciers vanish, Iceland's tourism sector should start preparing now for a future where they no longer exist.

Famed for its quirky branding and maverick mentality, historically Virgin Atlantic has struggled to turn a profit. Today’s results are a positive step, but uncertainty in the U.S. market could yet disrupt its ‘sustainably profitable’ goal.

CEO compensation is increasingly tied not just to financial metrics but also to softer targets like employee satisfaction scores and guest recommendation rates.

Google may not be releasing a trip planner any time soon, but it's consistently rolling out various other trip features and AI integrations across products.

Alaska will be competing toe-to-toe with Delta as it looks to expand internationally with routes to Europe and Asia.

Airline CEOs pushing for delays without significantly investing more in the production of greener jet fuels themselves seems like a missed opportunity.

Golden visas are becoming more common around the world, but they've posed some problems for authorities. We discuss the issues around them in this week's episode of the Skift Travel Podcast.

The power of semi-public negotiation is one of O’Leary’s ultimate calling cards. Sorting the Beijing bluster from credible consideration is a challenge – but that’s all part of the plan.

It will likely be many hours before the full impact of the 7.7 magnitude quake is known, but early reports suggest serious damage in Myanmar and parts of neighboring Thailand.

The announcement is a first among competitors like ChatGPT and Google’s Gemini.

Delta has said Southwest customers are “up for grabs,” and other airlines are circling as well.