TripAdvisor Transformed: The Booking Site Is Now in Full Swing
Skift Take
TripAdvisor's metamorphosis is category-changing, heralding the advent of the pseudo online travel agency/booking site. Hotels that choose to be the powers behind Book on TripAdvisor are creating an alternative to the currently more expensive online travel agencies but they are making the already powerful TripAdvisor even more of a force.
Almost overnight and ahead of TripAdvisor's second quarter earnings report July 23, TripAdvisor has made the transition into a true booking site with a majority of its hotel listings on the first page for cities from Chicago to New York and Miami touting options for travelers to Book on TripAdvisor without leaving the site.
On TripAdvisor's first page of listings for hotels in Chicago, 26 of the 31 listings have a Book on TripAdvisor choice. On the first New York page, 23 of 26 listings enable user to Book on TripAdvisor without leaving the site.
TripAdvisor now says that one-third -- 235,000 hotels -- viewable on its site can now be booked right on TripAdvisor.
Many of the Book on TripAdvisor options come through partnerships with Accor hotels, Best Western, Mandarin Oriental, Choice Hotels, Carlson Rezidor Hotels, and Preferred Hotels & Resorts, as well as, individual properties or independents, including The James Chicago, Citizen M and Row NYC Hotel in New York City, and Trump International Hotel Las Vegas. Some of these partnerships ha
