Kayak's Radical New Experiments as Booking.com Clone
Skift Take
Is Kayak abandoning metasearch? Not likely at all. But why not test photos and merchandising messaging on a site that is a Kayak offshoot instead of a Booking.com clone?
On a day that finds TripAdvisor transformed into a booking site, with a little metasearch on the side, a Kayak experiment I uncovered almost made my heart stop.
Kayak is conducting what is described as a small experiment of a site that abandons hotel metasearch, and looks like a clone of sister company Booking.com.
The experiment on blue.kayak.com on Safari -- which likely is visible to only a subset of users -- appear
