Travelers Say That Brands Don't Know Them Like They Should
Skift Take
Some day, travel brands will know you better than you know yourself and you won't feel violated because of it. Today is just not that day.
More than 50% of business and leisure travelers don't want to share their personal information with travel brands or have companies track their locations—yet some of these travelers also expect offers that are location-based and tailored to their interests and needs.
Many travelers still share the view that they're giving up their personal information rather than sharing it with brands because they don't see any valuable returns, evident in a marketing report from Boxever, a travel marketing company. The company surveyed more than 500 U.S. business and leisure travelers aged 18 and older, with 74% of respondents aged 35 and older. Leisure travelers also accounted for 81% of respondents.
They feel brands don't know their interests because they're not receiving personalized off
