Rather than looking for Chinese travelers dreaming of a U.S. trip or trying to rope them in, Galerie's serious about going where the money is with repeat travelers even though its distribution model presents a lot of challenges.
Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.
There are still so many possibilities for mobile videos and brands have only scratched the surface. This research shows where brands should focus their efforts as consumers increasingly turn to mobile devices for information and entertainment.
By the standards of every other major U.S. airline, Southwest doesn't do anything right. Except prove them wrong on profits quarter after quarter after quarter.
Expedia is content to work with Google on hotel bookings while stiff-arming TripAdvisor. There is likely more to the warming and cooling relationships than just the relative economics.