Virgin Australia Escalates the Battle for Better Premium Economy


Skift Take

With all the cabin improvements revealed in the Gulf and the Asia/Pacific markets, it makes us wish other airlines around the world would get inspired to compete on quality.

[gallery ids="154184,154183,154182"] Virgin Australia has given the world its first glimpse of a new Premium Economy cabin which was designed to fit the needs of business and leisure travelers on long-haul routes. In its design, Virgin Atlantic has focused on giving passengers more legroom, and more comfortable seats than they will find in the main cabin, but kept the product sufficiently differentiated from its Business Class cabin to keep that product attractive for those who want to spend a bit more for lie-flat beds an