What Each Generation Will Spend This Summer on Vacations in the U.S.
Skift Take
It's an all-around red letter forecast for U.S. summer travel spending this year as travelers enjoy cheaper gas prices and a stronger dollar compared to previous summers.
Travel marketers aiming to move Americans from their homes to their dream destinations or favorite beach hideout this summer can revel in the $65 billion projection U.S. adults are expected to spend this season.
The average American said they'll spend $2,788 on summer travel this year when Adobe surveyed 1,000 U.S. adults who indicated having travel plans. The Adobe Digital Index also analyzed more than 15 billion visits across maj
