Marriott's Autograph Collection Launches Celebrity Q&A Video Series
Skift Take
Marriott has been actively tapping celebrities to drive attention to its different lifestyle brands in an attempt to communicate a spirit of independence embedded in the cultural arts.
Autograph Collection Hotels launched a new content campaign called The Individualists this week, in partnership with Variety magazine’s Actors on Actors video series, to celebrate its five years in existence.
Operated by Marriott, the Autograph group of over 80 independent, luxury lifestyle hotels represented a turning point in the evolution of soft hospitality brands when it launched in 2010. At the time, the collection was a somewhat new and innovative hospitality marketing and distribution model, but the lifestyle luxury segment has since ballooned exponentially.
The Individualist campaign is designed to differentiate, or individualize, the Autograph brand among the rising sea of competition. Building on its tagline/hashtag “#exactlylikenothingelse,” Autograph is aligning its brand me
