Creepy Trivago Guy May Be the Secret to the Company's U.S. Success


Skift Take

It's tough for a European brand to really take hold in the U.S. -- or vice versa -- but Trivago is on the way to doing it.
All of that TV advertising for Trivago, Expedia Inc.'s fastest-growing brand, appears to be paying off as the U.S. became the Germany-based hotel-shopping site's largest market for the first time in the first quarter of 2015. And Trivago turned a profit -- $5 million in adjusted EBITDA -- in the quarter, as well, although Expedia is emphasizing Trivago's growth over recording profits. "Of particul