Morgans Hotels Partners with General Assembly for Creative Conference
Photo Credit: A woman works in a General Assembly outpost. Morgans Hotel Group
Skift Take
While the events may translate into slightly higher room rales and food and drink revenue, the real opportunity is for Morgans to establish itself as the hospitality brand for creators and entrepreneurs.
Morgans Hotel Group is aiming to go one step beyond being a considered boutique or lifestyle hospitality brand to become a hub and facilitator of unique events and think tanks.
The hotel group, founded by Ian Schrager, last week announced a partnership with educational hub General Assembly, which will result in a creativ
