First read is on us.

Subscribe today to keep up with the latest travel industry news.

3 Digital Trends We're Tracking at Skift This Week


Skift Take

These are the digital travel trends we were talking about this week.

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>The reality is there isn’t a metric that ties influencers trips to visits but destinations still love them:  5 Smart Tourism Boards on Their Favorite Instagram Influencers

>> The results may surprise you:  Skift Survey: Younger Millennials Use Uber-Type Apps More Than Older Millennials

>> Which ads get credit, and how much, toward the last click?: The Great Travel-Marketing Whodunit Is Attributing Credit for the Last Click

 

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored
Travel Technology

AI Developments in Travel: Skift Timeline

Travel has seen numerous advances in artificial intelligence in recent years that have been poised to significantly alter the industry, and here's a rundown of the most notable ones.