Even with rising demand for South American extended stay hotels, there is still a challenge to convince local owners and developers to build the brand's larger room product.
Proving the economic value of tourism marketing is critical to attracting more funding, which yield even better results. All organizations should have, or be working on, a measurement model.
The demand for a local, authentic travel experience is now driving large hotel companies to develop new brands to differentiate themselves and deliver experiences that immerse guests in local communities.