Can Czechs Rethink the Tourism App Where Others Have Failed?
Skift Take
Since this is one of the first examples of a business-focused destination app, it's too soon to say how useful it will prove to the country's tourism efforts. But it seem worthwhile to design an app to get some concrete and practical information into the hands of potential partners.
The few mobile apps launched by destinations in recent years either experienced negligible usage or tended to end up in the trash bin on travelers' smartphones.
Czech Tourism has taken its new mobile app in a different direction by making it business-to-business focused.
The app, Czech Days, presents users with information about the country via slideshow presentations that don't require a Wi-Fi connection to view once
