Accor Acquires Fastbooking to Enhance Hotels' Digital Performance
Skift Take
While companies such as Booking.com and Alibaba invest in providing digital services to hotels, Paris-based Accor decided to bring these skills in-house by acquiring France-based Fastbooking.
Fastbooking counts some 4,000 hotels, mostly in Europe and Asia, as customers and provides them with website development, marketing and channel management services.
Accor CEO Sébastien Bazin said the acquisition of Fastbooking, which follows its acquisition of itinerary-management service Wipolo in October, will help to accelerate the hotel group's digital strategy. Accor didn't disclose the terms of the Fastbooking acquisition.
Photo Credit: A Fastbooking session for hoteliers on website development in Kuala Lumpur, Malaysia, on April 1, 2015 Fastbooking
Up Next
How Data Quality Issues Impact Global Hospitality Operations
The White Lotus Effect Could Be a Disaster for Thailand's Koh Samui - And Travel Media Is Making it Worse
Travel Startups Raise $580 Million Over Two Weeks
Tariffs and Travel: What Trump’s Trade Moves Could Mean for Airlines
