Global Passengers More Willing to Pay for In-Flight Wi-Fi Than U.S. Flyers
Skift Take
Paid or free, people want to be able to chose whether to connect. But we're surprised that 42% of passengers surveyed in the U.S. wanted mobile voice. Considering boisterous objections by U.S. travellers to calls onboard, we would have expected this number to be much lower.
Air travelers around the world are even more eager to find Wi-Fi onboard than their U.S. counterparts, according to a Gogo study.
Participants in Gogo’s global traveler research study represented sixteen countries and four regions around the world. All had flown on a round-trip flight in the past year. The study finds that, while U.S. passengers express a preference for Wi-Fi connectivity and are more likely than their international counterparts to find that service onboard, international air travelers are generally more tech-dependent and eager to find Wi-Fi onboard and more open to paying for the convenience.
As Gogo's study found:
83% of air travelers in regions outside the U.S. said they were interested in using Wi-Fi vs. 74% of U.S. air t
