The Wi-Fi utility is the be-all and end-all in the hotel industry. Get it wrong and your customers will shout about it by all means and channels possible.
Marriott is the first large hospitality chain to market with mobile payment, offering another mobile arrow in the company's digital quiver that accounts for 1 out of 5 bookings group-wide.
It's better to be an early mover in an emerging trend than compete against a dozen or more established companies -- unless you can innovate on others' ideas and emerge with a far superior product.
There are hints that while millennials have largely moved away from traditional travel agents, there are use cases that require them and sub-cultures that will continue to use them one way or the other.
We're already on the record for saying that Etihad masters showmanship. This latest campaign is further proof that the airline aims to be a superstar, and featuring Nicole Kidman as the face of 'Flying Reimagined' was a classy choice.