Yelp Is Getting Into the Tours and Activities Booking Business
Skift Take
Yelp's adding tours and activities' bookings highlights the mainstreaming of the sector but the way Yelp is doing this is modest and not a game-changer. Yelp hasn't acquired a tours and activities provider and isn't putting a lot of resources into in-app bookings, both of which rival TripAdvisor has done.
Yelp, which added hotel bookings through Hipmunk in October, is branching out anew and is offering tours and activities via Vimbly.
When Yelp users are on a tours and activities business page tha
