Interview: InterContinental Hotels Group Rethinks Metasearch Participation
Skift Take
Travel metasearch continued its growth spurt in 2014, and 2015 is shaping up as a year of disruption. And some of this disruption is coming from the travel suppliers themselves.
Recently, we came out with a report in our Skift Trends series, The State of Travel Metasearch in 2015. Below is an extract.
Get the full report here to get ahead of this trend.
UK-based InterContinental Hotels Group, the largest hotel group in the world, was an early adopter of travel metasearch some 15 years ago but now thinks the metasearch sector is at a pivotal moment and is re-evaluating its participation.
What has IHG officials so upset about metasearch trends? In short it is increased pricing to participate but, more importantly, it is the stampede of metasearch companies, including Kayak, TripAdvisor, Qunar, Hipmunk, Skyscanner, Dohop, and numerous others, implementing direct bookings right on metasearch sites or within their ap
