Ctrip Leaders Say Discounts Are Killing the Chinese Travel Industry
Skift Take
All things must pass, or at least that's Ctrip's hope, when it comes to the extreme discounting under way in the Chinese travel market. Relief isn't on the way anytime soon.
With an operating margin in the red in 2014, an official from China's leading online travel agency, Ctrip, spoke candidly about competition and the land grab under way in her country.
Asked during the company's fourth quarter earnings call last week when would Ctrip get to its goal of a 20 to 30 percent margin, Jenny Wu, chief strategy officer, said: "The long-term margin is obviously
