Hilton Finds Success With Google’s More Visual, Detailed Hotel Ad Product
Skift Take
Quickly providing Internet bookers with the most relevant hotel information at a lower cost is one step in hotels' continued search for increased direct bookings.
When travelers today are ready to book a hotel, they're likely to research using a variety of sources, including Google, TripAdvisor reviews, third-party booking sites and apps.
Many of those options, however, are third-party transactions that take revenue away from hotels in comparison to direct bookings.
Google's Hotel Ads product positions itself as a solution for hotels looking to drive leads and capture -- hopefully -- direct bookings in an increasingly noisy and multi-layered booking process. Hotel Ads appear in all Google products where travelers could potentially search for a hotel including Search, Maps, and Google+.
Google doesn’t promise that the Hotel Ads will result in a direct bookin
