IHG Hopes Its Smartphone Language App Will Translate to the Apple Watch
Skift Take
New devices create new sets of customer behavioral data to study and personalize.
As top hotel groups created smartphone apps to enhance the guest experience, Intercontinental Hotel Group (IHG) created a separate app to arm international travelers with thirteen languages.
Out of the ten most successful apps listed on App Annie, Marriott International, Hilton Worldwide, Starwood Preferred Guest (SPG), Choice Hotels, and IHG were the hotel companies that made the list.
From this group, Marriott International and IHG were the only two th
