The State of Online Travel Startups in India
Skift Take
A great overview of the online travel sector in India, with lots of innovation yet to come as large swathes of Indian population are new and yet to come online, most of them using mobile.
Online travel booking has been one of the big success stories in India.
It is one of the sectors where online e-commerce first worked in a nascent Internet market, as the emerging country started using credit card payments in a big way over the last decade and other alternative and hybrid payments system (like cash-on-delivery) took off.
Almost 200 online travel companies, both large OTAs and startups, now function in India, according to a recent data compilation on the Indian onli
