As Travel Apps Proliferate, Smarter Integrations Begin to Emerge
Skift Take
Although travel transactions are as simple as few taps, getting consumers actually into an app to book remains companies greatest challenge. Deep linking solves that by creating efficient channels from demand to purchase through industry partnerships.
Travel apps have turned previously complicated transactions into simple taps on travelers' smartphones.
Today new mobile tech integrations are giving smart travel companies the opportunity to drive sales by establishing direct links between different types of apps across several travel sectors. Skift recently looked into the data that users share while using their favorite travel apps, but new technologies are emerging that will help better, more efficient passing of data between services, without compromising on privacy.
The ability to take a customer from one app directly to a specific section of another app is referred to as "deep linking." The concept is nearly as old as the Internet with web pages using hyperlinks to bring readers from a page on one website to a specific page on a second website.
In the context of mobile apps, deep linking brings users from one app to a specific location within another mobile app, primarily a point of sale, rather than simply launching the app as it would from the home
