Booking.com's Biggest TV Ad Campaign Yet is Far-Fetched and Far-Reaching
Skift Take
This campaign is Booking.com's attempt to hit the ground running this year in the hope that Expedia doesn't win the U.S. TV advertising race again.
Booking.com's largest TV campaign signals that 2015 will be another very competitive year as the biggest travel brands compete for their share of voice in TV advertising.
The brand's new campaign, "Booking Right," is a "multi-million dollar effort" marking the first time it has launched a campaign in all its key
