Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>> Semantic search is leading the charge towards seamless travel planning and has been a boon for the travel industry, especially for smaller companies who’ve set out to compete with the legacy search giants: Megatrend For 2015: Natural Semantic Search Brings Quality Choices to Travelers

>> Zuckerberg and his team hope to further connect the dots between the activity on social, online, and real-life by holding the proverbial social-ROI carrot over marketers’ heads: Why Being Social on Facebook Isn’t Enough for Travel Brands

>> In-flight magazines are still among the living: The Future of the In-Flight Magazine in an iPad Age

>> E-mail marketing has entered an era of maturity: Travel Brands Are Looking for Smarter Ways to Get in Your In-Box

>> Marriott continues getting edgy with its creative content: Marriott Hands Out GoPro Cameras as Hotels Try to Encourage Social Posts

>> Flash deals are a harder sell in the new economy: Jetsetter Tries Staying Relevant in Shaky Flash Deals Climate

>> Travelers want to ensure their hosts review them positively too: Online Reviews in an Airbnb World Are Much More Positive

Photo Credit: Marriott Hotels announces a partnership with GoPro. Marriott Hotels / YouTube