Travel Brands Are Looking for Smarter Ways to Get in Your In-Box
Skift Take
E-mail marketing has entered an era of maturity and travel brands, like never before, are poised to reach consumers in new and innovative ways.
Last week we launched the latest report in our Skift Trends series, Inbox Strategies: The State of E-Mail Marketing in the Travel Industry.
Below is an extract. Get the full report here to get ahead of this trend.
The impetus to find fresh ways of reaching the consumer’s inbox is strong in the travel industry. Travel brands are embracing best practices surrounding e-mail and marketing strategies continue to mature. The present and future of e-mail is increasingly personal, targeted, and catered to time, place, and circumstance.
“Platforms are making it a lot easier for companies to get down to that goal of one-to-one type of communication,” said Lauren Fisher, an analyst at eMarketer, in a phone interview. “There aren’t very many out there using that old strategy of spray-and-pra
