Megatrends 2015: The Rise of Ubiquitous Booking

Earlier this month we launched our first ever magazine, “Megatrends Defining Travel in 2015“, where we identify the global trends in travel in 2015 and beyond, and focus on three emerging key themes: Mobile. Seamless. Experiential. Below is an extract from the fourth trend.

The most successful travel companies have always focused on the transaction, and the ability to book is becoming even more ubiquitous, central, flexible and mobile.

Driven by mobile’s omnipresence and the proliferation of devices from smartphone to tablets, from laptops to wearables, as well as the desire to provide more elegance to the user experience in order to capture more bookers and revenue, new companies such as metasearch players are scurrying to get involved in the booking process, which is becoming ever more streamlined, efficient and quick.

Hipmunk, TripAdvisor, Trivago, Skyscanner, and Top10.com, all met