Top 10 Airlines on Social Media for December 2014

During peak holiday travel season, airlines focused on emotional and familiar content that revolved around coming home and Santa. For the first half of the month, airlines published discounted fares and in the second half, pulled on travelers' heartstrings. Going home -- or not being able to go home -- for the holidays made this time bittersweet. And in the case of AirAsia Flight 8501 passengers and their family and friends, a tragedy. Despite all this holiday spirit and anticipation for the new year prevailed. Four of the airlines below are U.S. domestic low-cost carriers. The remaining represent international airlines from the Netherlands, United Kingdom, Australia, France, Germany, and Switzerland. The top ten, below, are calculated using our Skift Score, which takes into account performance on an absolute basis, as well as relative to within a company's specific industry. Comparing metrics across companies and travel sectors provides an intelligent measure of real-time competitive edge. More About SkiftIQ Top 10 Airlines by Skift Score on SkiftIQ Airlines December 2014 Skift Score Twitter Follows Facebook Likes Youtube Video Views Instagram Followers KLM 945 1,580,576 8,171,109 67,329,798 80,737 American Airlines 863 1,015,283 1,817,434 4,452,398 97,567 British Airways 857 596,728 1,685,416 25,826,035 99,503 Southwes