2014 Archives

Online Travel

Priceline 'Breakthrough' in Reducing Dependence on Google

Priceline Group CEO Darren Huston isn't exactly weaning the company off Google, but Priceline is reducing its dependence on Google AdWords in key markets through TV advertising. That is a very significant shift, and a long-term challenge to Google as other brands take to offline advertising.
Online Travel

Priceline Edges Expedia in Hotel Room Night Growth in Q3

The takeaway from the comparisons is that the Priceline Group still has the major advantages in growing its hotel business at scale, but Expedia is a much more formidable competitor than it was a couple of years ago.
Online Travel

Understanding the Digital Habits of Millennial Business Travelers

As digital devices augment all levels of the trip for travelers, the business traveler is navigating a landscape both fueled and complicated by the increasing autonomy that mobile technology provides to the individual. Here's how to understand it a little better.