How Starwood and Other Hotels Turn to Videos and Music to Reach New Guests
Skift Take
Is it a hotel you can dance to? For some brands that's become a more pertinent question.
Earlier this month we released Content Marketing Strategies for Hospitality Brands, another report in our Skift Trends Reports service.
Below is a small excerpt from the report.
Read the Report
The independent Plus creative agency in New York produces videos for a wide range of consumer clients including Starwood Hotels. The company crafted the video used to promote Starwood’s keyless mobile check-in via its SPG app in early 2014. The agency is also producing videos for Le Meridien’s Destination Unlocked campaign, which promotes the hotel group's focus on art, music and creativity relative to each local destination.
For example, Le Meridien partnered with the band Nouvelle Vague to create music for the hotel lobbies and other programming. The band has traveled from Tampa to Kuala Lumpur to play concerts in the hotels and share their experiences
