Hudson News Rebrands to Shake off Newsstand Image
Photo Credit: A redesigned Hudson store at JFK Airport in New York. Hudson Group
Skift Take
Hudson realizes that travelers aren't in desperate need of books or magazines as they are cell phone chargers and food for their journeys. Still, we'd love to see a quality selection of print material to read on a flight.
Travelers pass by and stop into a Hudson News store every day at airports and train stations across America, and soon they'll notice something's missing from the pervasive store.
Namely: "News" is getting the axe.
Hudson Group is rebranding to shed the "Hudson News" name, the company's most visible subsidiary, and replace it with "Hudson." This change began last year when redesigned stores reopened in Dallas/Fort Worth and Seattle-Tacoma airports in April 2013, some of Hudson's largest markets. The stores dropped "News" as part of the redesign that keeps traveler essentials like food and tech -- not just newspapers and books -- at the center of the business.
The result: the company's seen a 20 to 40% profit incre
