United's New App Lets Loyal Flyers Earn Miles at Brick and Mortar Stores
Skift Take
We are somewhat surprised United isn't making people watch a video of CEO Jeff Smisek before every purchase.
Online portals through which airlines offer points for everyday web purchases have been around for years.
On American it's called eShopping. Delta calls it Skymiles Shopping. Each service allows you to pass through its branded portal to make your everyday purchases at sites like Home Depot or Amazon, and depending on the store, the consumer is rewarded with a few token miles per each dollar spent.
Mileage kickbacks to the consumer entail an
