Groupon Launches Standalone Travel App
Skift Take
Travel is still a relatively small portion of the overall Groupon business, although the segment notched solid revenue growth in the third quarter. The issue for Groupon in travel is whether a standalone app will make much of a difference as the popularity of flash sales seems to be diminishing.
Groupon realized that travelers are more likely to use a travel-specific app than a general-purpose app that includes travel so the company launched a standalone travel app, available to iPhone and Android users in the U.S. and Canada.
The new Get
