Understanding the Digital Habits of Millennial Business Travelers
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As digital devices augment all levels of the trip for travelers, the business traveler is navigating a landscape both fueled and complicated by the increasing autonomy that mobile technology provides to the individual. Here's how to understand it a little better.
Last week we launched our report Understanding The Digital Habits of Business Travelers, which looks closely at the opportunities available to brands to understand working travelers through the digital ecosystem they rely on for information and connections.
Below is an extract. Get the full report here to understand this trend.
Key to almost any consideration of the business traveler and changing in-trip habits surrounding the use of digital devices is the advent of the Millennial within the sector. It is a demographic already aging into business travel, a phenomenon that will continue (and increase) between now and 2025.
When Millennials travel for business, they use mobile devices more often than their o
