Expedia Expects to Get Pressured by TripAdvisor, Its Largest Search Partner
Skift Take
Even large online travel agencies like Expedia need marketing partners, and that is where the metasearch sites come in. In Expedia's view, its own subsidiary Trivago is helping Expedia compensate for the traffic it is losing, and will continue to lose, from TripAdvisor.
Expedia Inc. reported a healthy third quarter, with global hotel room nights sold jumping 24%, but Expedia expects to start losing its share of traffic from its largest metasearch partner, TripAdvisor.
That was the word from Expedia CEO Dara Khosrowshahi, who said that as TripAdvisor expands its ability to process hotel bookings directly on TripAdvisor websites and in its apps instead of providing leads to online travel agencies, Expedia expects to lose the share of clicks it has come to expect from former subsidiary TripAdvisor.
Expedia has refused to participate in TripAdvisor's Instant Booking initiative and Khosrowshahi, s
