The 10 Smartest and Worst Travel Startup Names of 2014
Skift Take
A startup can create an entire new brand around a name. Hint, hint. But, if your startup's name is off-putting, misleading or doesn't sound appealing to a traveler's ears, you're setting yourself up for a loss.
This year saw a stream of peer-to-peer travel startups make their way onto travelers' smartphones and computer screens, all vying to become the next "Uber of this" or "Airbnb of that."
For an early-stage startup, one of the most important elements of the business is the name. Travelers have no concept of what service you plan to offer or what kind of pain you hope to soothe when you launch your company, and investors are unsure whether to support you if you've never worked with them. Both groups look to the name first to answer their questions.
A startup's name makes first impressions a victory or an defeat difficult to recover from. The travel industry is one where excitement and imagination should permeate throughout a company's entire fabric and make travelers feel comfortable placing their vacations or transportation in its hands.
