Interview: Qunar CEO Makes No Apologies, It's All About Price
Skift Take
Qunar CEO Chenchao "CC" Zhuang isn't like some travel bosses who claim their companies can differentiate themselves based on the experiences they provide. Zhuang wants to compete on comprehensiveness and price, and he claims Qunar's platform is driving such efficiencies that he can win on price and by showing loyalty to consumers' wallets.
Editor’s Note: Skift is publishing a series of interviews with online travel CEOs talking about the Future of Travel Booking, and the evolving habits and device preferences of travel consumers. Check out all the interviews as they come out here.
Does the future of travel booking lie with metasearch sites such as Kayak, Trivago, TripAdvisor and Skyscanner or with online booking sites such as Expedia and Booking.com?
From the hyper-compettive travel marketplace of China comes Chenchao "CC" Zhuang, co-founder and CEO of the country's most-visited travel site, Qunar, which takes direct booking for hotels within China, and offers metasearch for outbound travelers internationally.
CC Zhuang thinks prolonged debates about business models are unproductive and "outdated," obfuscating what he believes is a more central theme -- how to deliver the best customer experience.
The Qunar CEO isn't shy about these and other subjects, as well. CC Zhuang believes loyalty basically begins and ends with consumers' wallets, and that the travel company that delivers the most choice, the lowest prices, and the greatest efficiencies will dominate the Chinese market.
Skift spoke with CC Zhuang about these issues and the future of travel booking. An edited version o
