2014 › August

TripAdvisor's Facebook reminders, placed in a usually friendly feed, urge users to book a hotel -- now. We find it more intrusive than helpful, but interpretation likely changes by the user.

This is great news for destinations that have the budget to spend on ad campaign, but not-so-great news for destinations with less money or consumers uninterested in the video or content pushed by the destination.

Las Vegas struck pop culture gold with its "What Happens Here, Stays Here" campaign. It will wisely stick with the tagline and revive it in as many forms as possible until consumers' tastes change.

Qunar is executing on its mission and is notching remarkable gains in mobile and total revenue. Profits are not on the agenda, and that's OK. At least right now.

This month's social phenomenon, the ALS challenge, shows that consumers love to get behind a cause. It's one of the quickest ways to make a brand more appealing to new and seasoned customers.

Social media has evolved to become another platform to provide customer service, but it needs to be well understood before brands dive in and start tweeting. Here’s what they need to know.

There's a market opportunity in meetings and events -- a $500 billion one, according to DoubleDutch. Conferences need apps and data, and that's where DoubleDutch enters the arena.

Much as the travel industry talks about a utopian vision of the digital future of travel, consumers still want the best fares when it comes to online travel, now and in the future. And they want it without having to hunt on dozens of sites, like now. Is the travel industry listening?