2014 › August

To airlines seeking to attract more passengers and elicit ancillary revenue, giving passengers wide choice in in-flight entertainment, whether it is on seatbacks or through passengers using their own personal electronic devices, is serious business.

Races are just one of many niche events that help destinations attract hundreds to thousands of visitors, who often stay longer and spend more than the typical guest. Seeking opportunities to partner with these communities is a smart step towards increasing visitation and awareness.