Trivago's Ad Pitchman: Creepy, Handsome or Just Effective?
Skift Take
Tim Williams is no William Shatner, but his TV commercials for Trivago are creating a lot of buzz, mostly unexpected, for the brand.
The Trivago Guy, aka Tim Williams, the Houston-born actor and Berlin resident who stars in hotel-search site Trivago's TV commercials in North America, says he's perplexed and amused about all the attention he's getting from the TV spots, and he's enjoying every minute of it.
"Bring it on, I love it," Williams says. "It gives me something to read. I am happy to read it, either way."
Williams, 48, who plays an American rock 'n roll dad on popular German soap opera Gute Zeiten Schlechte Zeitin (Good Times, Bad Times), and aspires to be a rocker in real life, is reacting to all of the buzz, positive and negative, that his role has elicited.
Most of the talk centers on his scraggly look, his open collar, and belt-less, low-hanging pants, with some finding him appearing as if he just finished a three-day crack-inspired bender, and others finding the look sexy.
There are several parody Twitter accounts like tha
